Privacy Policy

Your privacy is important to us. Learn how we collect, use, and protect your personal information.

Last updated: January 15, 2025

Introduction

Important: Our Business Model

Leadswits is a lead generation company. We collect your personal information through our iOS mobile app and website, then share it with lenders and financial service providers in our network who pay us for qualified leads.

We earn money by selling your information to our partners. This service is "free" to you because our partners pay us when we provide them with your information and you apply for their services.

Leadswits, Inc. ("Leadswits," "we," "us," or "our") operates a lead generation platform through our iOS mobile application and website that connects consumers with lenders and financial service providers. This Privacy Policy explains how we collect, use, disclose, and monetize your personal information.

By using our mobile app, website, or services, you consent to our collection and sale of your personal information to our business partners as described in this Privacy Policy. If you do not agree with these practices, please do not use our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide when you:

  • Sign up for and use our iOS mobile application
  • Fill out our loan application form
  • Create an account on our website
  • Contact us for customer support
  • Subscribe to our newsletter or marketing communications

Types of Personal Information

The personal information we may collect includes:

Identity Information

  • • Full name
  • • Date of birth
  • • Email address
  • • Phone number

Contact Information

  • • Mailing address
  • • Employment information
  • • Employer details
  • • Work phone number

Financial Information

  • • Income details
  • • Employment history
  • • Banking institution
  • • Credit score range

Loan Information

  • • Loan amount requested
  • • Loan purpose
  • • Debt information
  • • Monthly expenses

Sensitive Information Handling

We do not collect or store highly sensitive information such as Social Security Numbers, driver's license numbers, or bank account details on our servers. When you provide this information, it is transmitted directly to our lending partners who require it for identity verification and loan processing.

Mobile App Information

Our iOS mobile application is our primary source of lead generation. When you download and use our app, we may collect:

  • Device information (device type, iOS version, device identifiers)
  • App usage data and interaction patterns
  • Location information (if you grant permission)
  • Push notification preferences
  • Account registration and login information

Account Required: Our mobile app requires you to create an account to access loan matching services. Registration is necessary to provide personalized loan recommendations and manage your applications.

Automatically Collected Information

When you visit our website or use our mobile app, we may automatically collect certain information about your device and usage behavior:

  • IP address and general location information
  • Browser type, version, and operating system
  • Pages visited and time spent on our website/app
  • Referring website or application
  • Click-through and interaction data

How We Use Your Information

Revenue Generation (Primary Use)

  • Sell your information to lenders and financial service providers
  • Earn commissions when you apply for loans through our partners
  • Receive referral fees from successful loan originations
  • Generate leads for sale to multiple buyers in our network

Service Operations

  • Match you with potential lenders in our network
  • Process your loan applications and requests
  • Verify your identity and prevent fraud
  • Provide customer support and respond to inquiries

Communication and Marketing

  • Send updates about your loan application status
  • Provide relevant loan offers and financial products
  • Send newsletters and educational content (with your consent)
  • Notify you about changes to our services or policies

Legal and Compliance

  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent illegal activities
  • Protect our rights and the rights of our users
  • Maintain the security and integrity of our platform

How We Share Your Information

FTC Disclosure: Data Sale and Revenue Model

We DO sell, trade, and transfer your personal information to third parties. This is our primary business model and how we generate revenue.

When you submit your information, you are consenting to us selling your data to multiple lenders, lead buyers, and marketing partners who pay us for your information.

Data Buyers and Revenue Partners

We sell your personal information to multiple parties who pay us for leads. Your information may be sold to:

  • Banks and credit unions (who pay us referral fees)
  • Online lending platforms (who pay us per qualified lead)
  • Alternative lending providers (commission-based partnerships)
  • Lead generation companies (who purchase data from us)
  • Marketing partners and affiliate networks

Important: Your information may be sold to multiple buyers simultaneously. You may receive contact from several companies as a result of submitting your information to us.

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and providing our services:

  • Identity verification services
  • Credit reporting agencies
  • Email and marketing platforms
  • Analytics and data processing services

Legal Requirements

We may disclose your information when required by law or when we believe such disclosure is necessary to:

  • Comply with legal obligations or court orders
  • Protect and defend our rights and property
  • Prevent fraud or investigate potential violations
  • Protect the personal safety of users or the public

Data Security

Our Security Commitment

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

  • 256-bit SSL encryption
  • Secure data centers
  • Regular security audits
  • Firewalls and intrusion detection

Operational Safeguards

  • Access controls and authentication
  • Employee training and background checks
  • Data retention policies
  • Incident response procedures

Your Rights and Choices

Access and Portability

You have the right to access, update, or delete your personal information. You can also request a copy of your data in a portable format.

Communication Preferences

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Data Deletion

You can request that we delete your personal information, subject to certain legal and contractual limitations.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and personalize content and advertisements.

Essential Cookies

These cookies are necessary for the website to function and cannot be disabled.

  • • Session management
  • • Security features
  • • Load balancing

Analytics Cookies

These cookies help us understand how visitors interact with our website.

  • • Google Analytics
  • • Usage statistics
  • • Performance monitoring

Marketing Cookies

These cookies are used to deliver personalized advertisements and track campaign effectiveness.

  • • Targeted advertising
  • • Conversion tracking
  • • Remarketing

Preference Cookies

These cookies remember your preferences and settings for a better user experience.

  • • Language preferences
  • • Display settings
  • • Form data

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

  • Active applications: Duration of application process
  • Completed loans: 7 years after loan closure
  • Marketing data: Until opt-out or 3 years
  • Website analytics: 26 months

Deletion Process

  • Secure deletion methods
  • Regular purging schedules
  • Audit trail maintenance
  • Legal compliance verification

Third-Party Links and Services

Third-Party Disclaimer

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Leadswits. We are not responsible for the privacy practices or content of these third-party sites.

We strongly advise you to review the privacy policies of any third-party sites or services that you visit or use.

Children's Privacy

Age Restriction

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age.

If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take appropriate action.

FTC Compliance and Consent Requirements

Required FTC Disclosures

Lead Generation Business: Leadswits operates as a lead generation company. We collect consumer information and sell it to third parties for compensation.

Not a Lender: Leadswits is not a lender and does not make credit decisions. We connect consumers with potential lenders who may offer loans.

Data Sale for Profit: We generate revenue by selling your personal information to our business partners. This is our primary source of income.

Multiple Contacts: By submitting your information, you consent to receiving contact from multiple companies who purchase your data from us.

Express Written Consent (TCPA Compliance)

By providing your phone number and submitting our form, you provide your express written consent to receive:

  • Marketing calls and texts from Leadswits and our partners
  • Automated/prerecorded calls and text messages
  • Contact from multiple lenders and financial service providers

Note: Consent is not required to purchase any goods or services. Standard message and data rates may apply. You may opt out by replying STOP to any text message.

Data Sale Consent

By using our services, you expressly consent to:

  • The sale of your personal information to third parties for compensation
  • Sharing your data with multiple potential buyers simultaneously
  • Our receipt of compensation for providing your information
  • Contact from companies who purchase your information from us

State-Specific Privacy Rights

California Residents (CCPA)

Important for CA Residents: We sell personal information as defined by the CCPA. You have the right to opt-out of these sales.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected and sold
  • Right to know which third parties we sell your data to
  • Right to delete personal information (subject to business needs)
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

To opt-out of data sales: Contact us at support@leadswits.com with "CA Opt-Out Request" in the subject line. Note that opting out may prevent us from providing our lead generation services.

US Residents Only

Service Area: Leadswits only serves residents of the United States. Our services are not available to residents of other countries.

As a US-only service, we comply with applicable US federal and state privacy laws, including:

  • Federal Trade Commission (FTC) regulations
  • Telephone Consumer Protection Act (TCPA)
  • State privacy laws (including CCPA for California residents)
  • Gramm-Leach-Bliley Act financial privacy requirements

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending you an email notification
  • Displaying a prominent notice on our website

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:

General Support & Privacy
support@leadswits.com
Mailing Address
Leadswits, Inc.
30N South Gould Street
Sheridan, WY 82801

Response Time: We will respond to your privacy-related inquiries sent to support@leadswits.com within 30 days of receipt.

This Privacy Policy was last updated on July 9, 2025.