Our Story
Leadswits was founded with a simple belief: finding the right loan shouldn't be complicated, time-consuming, or confusing. After seeing friends and family struggle with the traditional loan application process, our founders decided to create a better way.
We built a platform that puts borrowers first, connecting them with a vast network of trusted lenders while maintaining complete transparency throughout the process. Today, we're proud to be one of the most trusted names in loan matching.
Our Mission & Values
Everything we do is guided by our core mission and values, ensuring we always put our customers first.
Our Mission
To democratize access to personal loans by connecting borrowers with the best lenders for their unique financial situation.
Customer First
Every decision we make is centered around providing the best possible experience for our customers.
Trust & Security
We protect customer data with bank-level security and maintain complete transparency in our processes.
Accessibility
We believe everyone deserves access to fair lending options, regardless of their financial background.
Innovation
We continuously improve our platform using the latest technology to serve our customers better.
Excellence
We strive for excellence in everything we do, from customer service to loan matching accuracy.
What Sets Us Apart
Here's why millions of Americans trust Leadswits with their loan needs
We're Not a Lender – We're Your Advocate
Unbiased Recommendations
Since we don't lend money ourselves, we have no bias toward any particular lender. We simply find you the best options.
Completely Free Service
Our service is 100% free to borrowers. We're compensated by lenders only when you successfully get approved.
Vast Lender Network
We work with over 100 trusted lenders, giving you access to more options than you'd find on your own.
Expert Guidance
Our team of loan experts provides personalized guidance throughout your loan journey.
Leadswits by the Numbers
Our growth reflects the trust our customers place in us
Awards & Recognition
We're honored to be recognized by industry leaders
Best Loan Marketplace 2023
Financial Technology Awards
2023
Top Customer Service
Consumer Choice Awards
2023
Innovation in FinTech
Tech Excellence Awards
2022